Big Bauma BuildUp Ep 3 The Power of Attracting the Right People

🎥 The Big Bauma Show Build-Up: Planning, People, and Purpose with Peter Haddock & Jack Saward In this insightful episode,

Peter Haddock sits down with Jack Saward from Saward Marketing & Events at the CPA (Construction Plant-hire Association) conference to discuss the key ingredients for a successful event. 

Jack emphasizes the importance of planning and having the right people in the room, saying: "Today, we had the right people in the room, the right speakers, and the planning started 12 months ago."

With Bauma 2025 just six months away, exhibitors like Liebherr, PERI, and WIRTGEN GROUP/John Deere are already on-site building their stands.

Jack shares expert advice: "Bauma is a big show, so you need to think about why you're attending, the purpose of your stand, and who you want to attract.

It's about the right people, the right products, and a clear purpose." Peter highlights the vital role of communication before, during, and after the event: "I'll be at the Bauma Dialog days on February 18th and 19th to bring you insights from exhibitors.

Look out for interviews in the New Year!" For first-time exhibitors, including Fortescue, Gravis Robotics, and EXiron AG, clear messaging and audience engagement will be crucial to their success.

 📅 Bauma 2025 runs from April 7th to 13th – don't wait to book your flights and accommodation!

📌 Stay tuned for more tips and behind-the-scenes updates in the lead-up to Bauma 2025.